Social Insights

Insights, stories, and analysis from the frontlines of communications — welcome to the blog/social hub of New Heights.
Your Reputation Is Being Built Right Now, Whether You’re Paying Attention Or Not

Your Reputation Is Being Built Right Now, Whether You’re Paying Attention Or Not

Your personal brand isn't your job title, it's your reputation, and it's being built right now whether you're paying attention or not. A few honest…

Content Batching

Content Batching

Staring at your phone every morning trying to figure out what to post is exhausting, and it's not the only way to do this. Here's…

Confessions of an Overcaffeinated Marketing Agency Owner

Confessions of an Overcaffeinated Marketing Agency Owner

I run a marketing agency, and I'm also an overthinker running mostly on caffeine. Here's what I wish more small businesses knew before they hired…

How Small Businesses in South Lake County Can Show Up for Community Events

How Small Businesses in South Lake County Can Show Up for Community Events

Sponsorship doesn't have to mean writing a big check you don't have. Here's how to show up for local events in a way that actually…

What Actually Goes Into a Content Calendar

What Actually Goes Into a Content Calendar

If you've ever scrambled to figure out what to post the night before, you're not alone. Here's what separates a real content calendar from just…

Why Nostalgia Is the Most Powerful Marketing Tool of 2026 (And America’s 250th Proves It)

Why Nostalgia Is the Most Powerful Marketing Tool of 2026 (And America’s 250th Proves It)

America just turned 250 years old. And if your feed has been full of throwback content that's performing better than your most polished posts, there's…